Give 'em a signpost
Here's what it taught me about storytelling...
That can make or break your business
And your brand is no different...
And what you can learn from it
The simple method to create more valuable content
Why to start your story in the middle of the action
How a powerful mission can make all the difference
Steal their framework so you can do the same
Devil's in the details, right?
And how you can do the same for your own brand
And why it translates to more $$$ for you
