The Most Underrated Customer Experience Your Brand Needs

We’ve all been there.

You stumble across a cool new brand on TikTok, use your hard-earned money to order a product or two, become super duper excited for it to arrive, and then when it finally does?

You can’t help but become a bit disappointed.

Maybe the product wasn’t exactly what it was made out to be online. Or maybe the unboxing experience was just… meh. 🤷🏼‍♂️

Whatever it is, it left an impression on you. And not exactly in a good way!

But I’d be willing to bet we’ve all been on the flip side of this experience, too.

You order something with little to no expectations. And when your product finally arrives?

Man oh man, you feel like a kid on Christmas morning.

We’re talking beautiful packaging. Fun stickers. An inspiring post card with the brand’s mission (and maybe even a note from the founder).

It makes you feel like you’re not just another customer. It makes you feel… well, special.

Now, if you’ve ever ordered something from the brand 4Ocean, you know exactly what I’m talking about.

They’ve got an unboxing experience that you just can’t forget.

And when I tell you it works… it works.

Here’s what you’ll learn today:

• Creating an unforgettable unboxing experience

• Why it works so well

• How you can use it

Cool? Cool. Let’s dive right into this one!

Creating an Unforgettable Unboxing Experience 🎁

When you think of building a brand, packaging probably isn’t the first thing that comes to mind.

But there’s a difference between just meh brands and “OMG I LOVE THIS” brands.

It’s the little things.

Yep, the little things like packaging and how your customer feels when your products arrive.

And let me tell you, 4Ocean does an incredible job of making its customers feel special. They make them feel like they’re part of a community. Part of the brand itself.

If you don’t know who 4Ocean is, they’re a brand that sells bracelets and other apparel. And for every purchase, they remove a pound of trash from our beautiful oceans. Essentially, they’re on a mission to create a cleaner planet.

Gotta love it, huh?

Aaaaanywaysssss, I’ve ordered a few difference bracelets from them in the past.

I didn’t expect much. I mean, it’s just a bracelet after all.

But boy was I wrong.

Along with the bracelet, here’s what you got:

The bracelet came in a small reusable bag (if you can call it that?). It came with some really cool, branded stickers. It came with an aesthetic post card with a message about the company and the mission.

And for the cherry on top? (If I remember correctly) it came with a small card which included a discount on your next order and a CTA to connect on social media.

Now, I don’t know about you. But I was not expecting to receive all this when I ordered a single bracelet.

Okay, let me let you in on a little secret. 🤫

This branded, unboxing experience is one of the most underrated things any brand can do. But one of the things that will pay off most in the long run.

Here’s why…

Why It Works So Well 🤔 

There are two main reasons creating an unforgettable packaging experience is one of the most important things you can do as a brand.

1. It makes your customers feel special.

Look, we’ve all had experiences that made us feel like “just another customer” or “just another number on a screen.”

But by putting your customers first and creating an unboxing experience that makes them feel like a kid on Christmas morning?

They’re wayyyy more likely to become repeat customers, way more likely to become brand advocates, and way more likely to share your brand with others.

Which brings us to the second reason this underrated aspect of branding works so well.

2. It makes for a shareable experience.

We all know that UGC content is how you win the marketing game in the world of business today.

By creating an unforgettable unboxing experience, your customers are way more likely to share their experience with friends and family.

They’re way more likely to take photos and videos and shout to the world how great your brand is.

Because it makes them feel special.

Put your customers first, make them feel special, and it will be hard for them not to share their experience with others.

Now that’s what I call a win-win situation if you ask me.

So how exactly can you put this to practice and create a magical unboxing experience for your own brand?

How to Use It 📝 

Now, I know what you might be thinking:

“But Connor, I don’t sell physical products. How can I create an unforgettable unboxing experience if there’s nothing to unbox?”

Well, my friend, we can all do something to make our customers feel more special.

Maybe it’s sharing email updates at every stage of the customer’s journey. From booking a call to placing an order to following up a few days later.

Maybe it’s adding a few extra bonuses when someone orders one of your digital products or services.

Or maybe it’s simply doing the best job possible to make your customers feel like they aren’t just another number on a screen.

Whatever that experience is for you, think about what you would want if you were your own customer.

What would you want to feel? How would you want to experience your customer journey? What would make you share your experience and rave about how great you are?

Now go implement that thing for your own brand.

Alright, that’s all for today.

Have a wonderful weekend, my friend.

Connor “make ‘em feel like a kid on Christmas” Flynn

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