How to Land Your First Client in the Next 30 Days

Heyo,

Welcome back to another edition of the Digital Brand Builders newsletter, a newsletter teaching you one actionable lesson you can use each week to build and grow your own brand online.

I want to teach from my own experience, so I’ll be sharing everything I’ve learned about starting and growing my personal brand and online business over the past several months in the hopes that it helps you do the same.

And by the end of each newsletter, I’ll leave you with a few action steps you can take to get one step closer to building your own digital brand this week.

Because I believe the future belongs to the digital brand builders!

Sound like a plan?

Alrighty, let’s dive right into this week’s lesson!

Here’s what we’ll be covering this week:

How to land your first client from social media in the next 30 days.

This Week’s Blueprint 🗺

Last week, we covered how to craft your nearly perfect offer so you can start attracting your ideal clients to your product or service (if you missed that issue, click here to read it).

Now let’s assume for argument’s sake, you’ve gone through and created your offer.

So congrats, give yourself a round of applause! It can be tough to create an irresistible offer that your audience actually wants.

But I hate to break it to you… that was the easy part (sorry, I know 🤷🏼‍♂️).

The hard part? Actually getting eyeballs on your offer and getting people interested in what you’re selling.

That’s why it took me three months to sign my first client.

But the reality is, it could have taken me three weeks if I followed the right strategy.

Luckily, that’s the exact strategy I’ll be sharing with you today so you can sign your first client ASAP.

So without further ado, here are 5 steps you can take to attract your ideal audience and sign your first client in the next 30 days… only using social media ↓

1. Optimize Your Profile 📲

There are three things you need if you want to optimize your social media profile to attract clients:

1. An aesthetic profile picture

2. A profile that explains exactly what you do

3. A pinned or highlighted resource that shares insane value

Look, it doesn’t matter which social media platform you choose to use. If you get this step right, you can start attracting leads to your profile in the next 24 hours.

Let’s look at my Twitter profile as an example:

I’ve got a clear and friendly-looking photo of me with a background color that stands out (not necessary, but it’s helpful).

And in my bio, I make it incredibly clear what I do, who I help, and what results I’ve gotten in the past.

If you don’t know what to say in your bio, follow this template:

I help [NICHE] achieve [RESULTS YOU GET THEM] in [TIMEFRAME].

Then you can add the type of content you share and what your audience can expect when they follow you.

Pretty simple so far, huh? No need to overcomplicate it.

The next step is pinning a piece of content to your profile that attracts and targets your exact client.

I created a sales magnet (learn more about that here) and pinned it so it’s the first thing people see when they visit my profile.

Clear bio? ✅
Aesthetic profile picture? ✅
Valuable pinned content? ✅

Now that we’ve got our profile optimized to attract our ideal clients, let’s move onto the next step…

2. Create Engaging Content ✍🏼

We’ve covered this in a past issue, but if you want to grow your following and draw attention to your profile, I’d encourage you to create three different types of content:

• Growth

• Authority

• Personality

I won’t get too into this since you can read more about each of those here…

But just know that if you want to build a personal brand and attract your ideal clients to your profile, you gotta have a mix of these three types of content.

And if you really want to get eyeballs on your brand, I’d recommend posting one of each type of content every day (depending on which social media platform you choose to use).

I personally use Notion to organize my content schedule and create a library of different content ideas I can look back at and use…

But that’s a topic for another day ;)

3. Engage Like a Bro 🤝

Look, it’s called social media for a reason.

Because it’s meant to be a platform where you can network with one another, start interesting conversations, and yes… even make friends.

So what do I mean by “engage like a bro?”

The thing is, it’s not just enough to post valuable content. Because if you’re just starting out and don’t have a large audience, nobody’s going to see your posts in the beginning.

Which is why if you want to get eyeballs on your profile and eventually turn that attention into clients, you have to meet people where they’re at:

Under the posts of bigger accounts.

Essentially, you’ll be borrowing the audience of these bigger accounts to build your own.

Here’s what I’d recommend you do:

Make a list of 50 - 100 accounts in your niche who have the audience you’d like to have.

For example, my list includes e-commerce brands, email marketers, and other agencies/freelancers who work with ecom brands.

Now I just go to the most recent posts of these accounts and add valuable comments under their content.

But don’t just rephrase what they said. No… you want to be adding to the conversation.

• Share your perspective

• Share your personal experience

• Add a funny comment or ask a question

“Engage like a bro” simply means sounding like a genuine human being that’s having a conversation with their friend.

I try to do this for about 30 minutes each day.

And trust me when I say this is enough to grow your own audience while starting valuable conversations with like-minded people.

4. DM Like a Pro 💬

Hopefully by this point you’re growing your audience and getting noticed by others.

But the real money’s made behind the scenes in the DM’s.

Now, there are two ways to go about this:

• Cold outreach

• Warm outreach

Cold outreach means you’re reaching out to people who don’t already know you or that you’ve never interacted with.

It’s quicker but a bit less effective.

On the other hand, warm outreach is when the person you’re reaching out to already knows you (at least a little bit).

To get to this point, start engaging with their content every day for a few days before reaching out. It takes a bit longer but is typically much more effective.

Now, what exactly should you say in your messages?

If you don’t have any previous experience… just be honest. Offer to work for free or for a much cheaper price in exchange for a testimonial.

It’s worth it to get people to pay attention to you.

Here’s the DM that led to working with my first client ↓

Now, if you do have previous results – or once you get them – simply reach out and share those results and ask if they’d be interested in getting similar results for themselves.

Here’s a message I recently sent ↓

5. Show Up Everyday 📅

Okay, by this point you should be starting conversations each day and (hopefully) getting a decent amount of traffic to your profile.

But the most important step of all?

Show up everyday and don’t give up!

Yes, it can be discouraging at first when nobody’s responding to your messages every day.

Yes, it can be discouraging at first when you spend hours writing content, only to get two likes.

But please please please stick with it. Because the truth is, it’s all a numbers game.

The more content you publish and the more you engage with others, the more likely people are to see your profile and start following you.

The more DM’s you send, the more likely you are to get a reply, start a conversation, and land your first client.

Social media’s a little like the lottery. The only difference?

With social media, you get unlimited chances to hit the jackpot and change your life.

Nothing can happen for months. And then everything happens all at once.

Stay consistent, show up everyday, and I promise you, your life will change… it’s only a matter of time.

This Week’s Action Steps 🐾

Andddddd… there you have it!

5 steps you can follow to use social media to land your first client.

Here are your action steps for this week:

1. Optimize your profile

2. Create 5 - 10 pieces of engaging content

3. Start engaging with other accounts in your niche

4. Send 3 DM’s each day and simply focus on starting conversations

That’s it for this week.

L8r sk8r,

Connor “put the social back in social media” Flynn

P.S. If you want a personalized, step-by-step plan and 1-on-1 guidance that will help you land your first client in the next 30 days… I’ve got just the solution for you.

Take two minutes to fill out this survey here and I’ll be in touch with more details soon :)

This Week’s Top Quote 🗯

This Week’s Top Hits 🤙🏼

• Thread: If you’re a man in your 20’s, read this
  

• Podcast: Andrew Huberman – How to Use Music to Boost Your Motivation and Mood
  

• Song: The Movies – Nightly (I saw this live in concert the other day and it was awesome)

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