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- Attract Your Ideal Customer With a Sales Magnet
Ayo, welcome to the first edition of the Digital Brand Builders newsletter!
For those of you new to this newsletter (which is everyone, since I just rebranded lol), each week I’ll be sharing an actionable lesson you can take to build or grow your own brand online.
I’ll be teaching from my own experiences, sharing everything I’ve learned about starting and growing my personal brand and online business over the past several months.
And by the end of each newsletter, I’ll leave you with a few action steps you can take to get one step closer to building your own digital brand this week.
Because I truly believe the future belongs to us… the digital brand builders!
Sound like a plan?
Alrighty, let’s dive right into this first edition!
Here’s what we’ll be covering this week:
Creating a sales magnet to attract your ideal customers.
This Week’s Blueprint 🗺
Look, as digital brand builders, our goal is to attract a specific type of person. A specific type of audience. A specific type of persona.
And ideally, a specific type of customer.
So what’s one of the best ways to do that?
Creating a sales magnet more attractive than a moth attracted to the light.
That’s right. We’re going to create a piece of content or a product so juicy and enticing that it’ll have your audience begging to work with you.
Here’s how we do that ↓
Pick a Problem to Solve
First things first… life is full of problems and solutions. And building a brand is no different.
People face problems, so they come to your brand for a solution to their problems.
Simple in theory, right?
Now, the first thing you gotta do when building an attractive sales magnet is ask yourself two questions:
What problem do I want to solve?
What type of person am I trying to target?
Most problems fall under the category of health, wealth, or relationships. So pick a specific problem from one of those and go from there.
And if you can’t decide on who your audience is, think about what type of resource you would have liked to have two years ago.
The best person to target will always be the past version of yourself.
Pick a Specific Format
Right, once you’ve decided on a problem to solve and have identified your audience, it’s time to package up your solution into a specific format.
Common formats include:
eBook
Templates
Case study
Email course
Notion database
Don’t spend forever on this. Just think about the format that suits your solution the best. Maybe it’s a video course. Maybe it’s a design template.
It doesn’t matter what it is. Just pick one and start building!
End With a CTA
The difference between a lead magnet and a sales magnet?
A lead magnet is designed to attract leads. But a sales magnet is designed to attract warm customers.
So if that’s the case, we gotta end with a specific call-to-action.
What action do you want your audience to take? What’s the end goal? Why did you create your specific sales magnet to begin with?
Think about these questions and then add a CTA accordingly.
For example, maybe you want your audience to book a call with you. So add your Calendly link somewhere so it’s easy to set up a meeting.
Collect Emails and Follow Up
I won’t get too into this today, since this will be a future lesson.
But I can’t stress the importance of collecting emails and starting an email list.
So once you have your sales magnet all ready, create a simple landing page using a platform like Carrd, add your sales magnet to Gumroad, and give your resource away in exchange for your audience’s emails.
Trust me… it’s never too early (or late) to start collecting emails.
Promote Your Sales Magnet
As I always like to think, the best content in the world doesn’t mean a thing if no one’s there to see it.
So the last (and most important) step is to promote the s@%t out of your sales magnet!
Add a link at the end of your Twitter threads, promote it in your Instagram stories, add a link to your profile or as your pinned tweet (like I did below) ↓
My sales magnet pinned to my Twitter profile
You absolutely have to be promoting your sales magnet to your audience.
Because they have problems your resource can solve. But they won’t know that if they don’t know it exists.
My favorite way to promote my sales magnets? Using a nifty trick called an Auto-DM.
If you look at the image above, you’ll see that if anyone wanted to get my sales magnet, they needed to retweet my tweet and leave a comment so I know they’re interested.
You can then use a scheduling software like Hypefury to automatically send your resource to anyone who left a comment.
(Note that the above is an affiliate link, but Hypefury is the best tweet scheduler in my honest opinion so I wouldn’t recommend it if I didn’t believe in it :)).
So as you build your online brand and get eyeballs on your content, the more people will see your sales magnet. And the more people who see your sales magnet, the more likely readers are to become customers.
This Week’s Action Steps 🐾
And there you have it! Your blueprint for creating your first sales magnet and turning your audience into customers.
Here are your action steps for this week:
Identify a painful problem you can solve
Think of who wants to solve that problem
Choose a format (don’t overthink this)
Spend a few hours creating your sales magnet
Don’t stop promoting it everywhere!
Feel free to reach out if you have any questions or need any help :)
Happy creating,
Connor “attract your customers” Flynn
This Week’s Top Quote 🗯
“If you have everything under control, you’re not moving fast enough.”
This Week’s Top Hits 🤙🏼
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