How to Craft Your *Perfect* Offer

Heyo,

Welcome back to another edition of the Digital Brand Builders newsletter, a newsletter teaching you one actionable lesson you can use each week to build and grow your own brand online.

I want to teach from my own experience, so I’ll be sharing everything I’ve learned about starting and growing my personal brand and online business over the past several months in the hopes that it helps you do the same.

And by the end of each newsletter, I’ll leave you with a few action steps you can take to get one step closer to building your own digital brand this week.

Because I believe the future belongs to the digital brand builders!

Sound like a plan?

Alrighty, let’s dive right into this week’s lesson!

Here’s what we’ll be covering this week:

How to craft your (nearly) perfect offer in 5 simple steps.

This Week’s Blueprint 🗺

Look, if you’re building any sort of brand, you’re hopefully in the business to make a bit of money.

It might not be now, and it might not be tomorrow.

But at the end of the day, that’s why brands are in business, right?

Right, so we’ve determined we want to make some money.

But how exactly do we do that?

The first step is to create an offer so compelling, so irresistible, that our audience begs to hand over their hard-earned dollars to us.

I’m currently in the process of crafting what will be an irresistible new consulting offer (more on this soon), so I figured I’d share a bit more about my process in today’s email.

“But hang on, Connor. How do you know it will be so irresistible if you haven’t even launched it yet?”

Now that’s a fantastic question, my friend. And a question that brings us to our blueprint for today.

Here’s the 5 step process you can use to craft an offer so irresistible, that your audience just won’t be able to refuse ↓

(Queue the infamous clip from The Godfather)

Step #1: Do Your Research

The first step to launching any successful product, service, or business is to do your research.

Seriously, the last thing you want to do is spend forever creating an offer you think your audience will want, then launch it… only to get no sales.

Trust me, I’ve made this mistake with my own e-commerce brand before. It’s not a fun feeling.

So how do you conduct the right research beforehand to ensure your offer will be a hit?

First off, you can use this research template I created to help you identify your ideal customer.

Second of all, after you identify your ideal customer using the template above, the best way to learn about your audience’s problems is to talk with them!

• Reach out to 20 people who are your ideal client

• Offer to hop on a free call to talk about their problems

• Learn about their problems and write them all down for later

That’s currently the process I’m using to find out what my audience actually wants to see from my offer and what their actual problems are.

Which is information I can use to craft my consulting offer and come up with helpful solutions to real-life problems.

Step #2: Create an MVP

After you’ve taken the time to conduct your research, you should now have a better idea of how to create an offer that actually solves your audience’s problems.

The next step? Get building, of course!

How you choose to package up your offer is up to you. A few common options are:

• eBook

• Email course

• Video course

• Consulting program

It’s just a matter of how you think your solution would be best presented.

But the next step I’d recommend is to start off with putting together a “minimum viable product,” since speed is the name of the game during this phase of the process.

Don’t worry, we’ll get to improving your offer later on.

After you’ve put together your MVP, you can create a simple landing page using Carrd and start promoting it to gauge who would be interested in your offer.

The more emails or sign ups you collect, the more people who are interested in your offer, and the more money you’ll make when it’s actually time to launch.

Step #3: Listen to Feedback

Alright, by now you should have an MVP created and an offer that’s ready to be improved.

Remember those people you hopped on free calls with earlier? Yeah, we’re going to reach back out to them again.

Here’s what I’d do:

Send your MVP to them for free or at a heavy discount and explain how you’d appreciate their feedback and reviews.

What do they like? What don’t they like? What’s confusing? What could be improved?

Listen to all the feedback they give you. This is going to be crucial for building out the next version of your offer.

Oh, and ask for testimonials/reviews while you’re at it. That way when it’s time to hard-launch your offer, you’ll already have a wall of love you can leverage in your marketing.

Step #4: Iterate and Improve

You’ve done your research ✅
You’ve created an MVP ✅
You’ve listened to feedback ✅

Now that you’ve (hopefully) gotten some great feedback on your offer, it’s time to perfect it.

Whatever your audience told you needed to be improved… improve it. Whatever they told you was too confusing… make it less confusing. Whatever they told you they liked… make it even better so they like it even more.

You get the idea.

Listen to all the feedback you got in the previous step. Then improve your offer until there’s nothing left to improve.

Step #5: Launch and Promote Your Offer

If you’ve made it this far… congrats! The hardest part is already done.

Now all that’s left to do is launch your offer and promote it to the rest of your audience.

• Social content

• Affiliates

• Emails

• Ads

If you want a successful launch, promote your offer everywhere and provide some sort of incentive for purchasing now as opposed to later on.

Whether it’s at a lower price or you give away additional freebies, make your offer as enticing as possible to get people interested in buying from you now.

And if you really want to improve your marketing game, you can create an affiliate program where customers promote your offer for you in exchange for a commission of the sales they bring in.

(FYI, this is how all the biggest and best brands consistently make a tonnnn of money).

This Week’s Action Steps 🐾

Annnnddddd… there you have it!

This is the exact method I plan to use as I build out my consulting offer and all my future offers.

It’s also the system I’d recommend you use for launching any of your offers.

With that said, here are your action steps for this week:

1. Fill out this template to identify your ideal customer

2. Reach out to your audience to learn about their biggest problems

3. Create a simple offer that solves those problems

Since I know crafting an irresistible offer takes a good amount of time, that’s it for this week.

Anyways, feel free to reach out if you have any questions :)

Talk next week,

Connor “create an offer they can’t refuse” Flynn

P.S. Remember earlier how I told you I’m currently in the process of crafting an irresistible consulting offer? If that sounds interesting to you, feel free to reply to this email and I’ll shoot you the details.

Otherwise, you’ll learn more next week.

This Week’s Top Quote 🗯

This Week’s Top Hits 🤙🏼

• Thread: How to build an MVP startup in 27 minutes

• Article: 20 Short Ideas to Finish the Year on a High

• Song: People Watching – Conan Gray

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