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How to Build Your High-Ticket Coaching Program
If you want to make $$$ online
Hey hey,
I turn 24 years young today. Which honestly? Is kinda scary to think about.
The big 2. 4. Seems so old, doesnât it? Is it just me or does time seem to move faster the older you get?
Anyways, before I spiral into a quarter-life crisis (might be too late for that lol), I wanted to share what Iâve been building behind the scenes and show you how you can do the same.
Sound good?
Alrighty, letâs dive right into this one!
Hereâs what weâll be covering this week:
How you can build a high-ticket coaching offer.
This Weekâs Blueprint đș
Iâve been hard at work building something exciting behind the scenes (and in my totally unbiased opinion, I think youâll really like it).
What is it, you might ask?
Itâs a new coaching program that helps beginners sign their first client and make their first $5,000 and beyond online.
And today, Iâm going to be breaking down exactly what I did so you can replicate the process and build a high-ticket coaching offer for yourself.
Letâs get into it, shall we?
But before we do, If youâre a freelancer, coach, personal brand owner, or digital creator that wants to sign your first client and make your first $5,000 online?
Click here to learn more about the Digital Empire Builders coaching program and grab your spot.
Step #1: Learn a High-Income Skill
Now, if you donât already have a skill you can monetize, thatâs the first place youâll start.
Because truth is, nobodyâs going to pay you to coach them if you donât have a skill youâre able to teach them.
Would you pay a fitness coach to teach you how to lose weight if theyâre 300 pounds and have never lost a single pound in their life? Heck no!
So step number one is to learn a high-value, in-demand skill that others want to learn.
Think about the things you like and enjoy. What do you have experience in yourself or what do you want to learn more about?
Answering these questions will help you determine what youâll be using as the foundation of your coaching program.
A few examples might be:
Ghostwriting
Personal branding
Sales and marketing
Fitness or productivity coaching
YouTube and Google are free resources. You can also join someone elseâs course or program to learn the skill you want to teach others and âfast trackâ the learning process.
Step #2: Get Specific About Who You Help
Have a high-income, in-demand skill you can teach others? Great!
Now for the next step: Actually determining who youâre going to help out with your coaching program.
Why? Because if you try to help everyone, you end up helping no one.
So you need to get very specific about the type of person you help.
For example, if your skill is ghostwriting, youâre probably going to want to target people newer to their online business journey who want to learn a high-income skill like writing.
If your skill is fitness coaching, youâre probably going to want to target busy founders or CEOâs who want to get in the best shape of their life.
If your skill is sales, youâre probably going to want to target people who already own a business who want to close more deals.
You see?
You need to get very specific about the type of person you want to help:
What are their problems?
What does their dream life look like?
Whatâs stopping them from achieving their goals?
Alright, now that weâve determined who weâre going to help, we have to actually find out what they want and are in desperate need of.
And the best way to do that is to jump on free calls with your ideal customers â
Step #3: Conduct Free Market Research Calls
No, this isnât a step you can skip. Yes, itâs a requirement if you want people to actually buy your coaching offer.
Why?
Because you donât want to spend weeks building your coaching program only to find out that nobody wants it⊠right?
So the best way to build something you know people want is to ask them.
After youâve found your specific audience and identified the types of people you want to coach, find out where they hang out online and offer to jump on a free call to ask about their biggest challenges.
Howâs ___ going so far for them?
What are they struggling with most when it comes to ___?
What have they tried in the past that didnât work?
If they could solve ONE thing, what would it be?
Write down all the answers you get.
Ask 10 - 20 people these questions and pretty soon youâll start to see some patterns and be able to create a solution around those things (* cough cough * these solutions will be the basis of your coaching program!).
This is exactly what I did when I was building my own coaching program to ensure it was actually something people would benefit from.
Step #4: Build Your Coaching Offer
So now the next logical question is⊠what exactly is your coaching offer going to look like?
That may seem like a daunting question when youâre just starting to build it, but after youâve gone through the previous step and done your market research, you should have a much better idea of what it will look like.
Hereâs what Iâd recommend you do:
Open up a blank Google Doc or Notion page and at the very top, write down who youâre going to be helping (from the previous step).
Then write down exactly what your coaching program will look like. Write this out in as much detail as possible. Will you have weekly live calls? 1-on-1 meetings with your clients? A community platform to have discussions?
Any and all ideas you have⊠write them down!
Next, outline what the outcome is that you want to help people achieve. Maybe itâs signing their first client. Maybe itâs scaling their agency. Maybe itâs getting in the best shape of their life.
Remember, thereâs a common theme when it comes to creating your coaching offer:
The more specific, the better.
Finally, write down when you want to get your clients to the above outcome. Specific timelines always work best. 30 days, 60 days, 90 daysâŠ
Just be sure itâs actually reasonable and attainable and never make a promise thatâs impossible to achieve.
Now that the hard part is complete, all thatâs left to do is actually build the program!
Based on your deliverables outlined above, determine the tools and resources youâll need to build the program. 98% of the time, you wonât need anything more than:
Notion for organization
Zoom for weekly meetings
Slack/Discord/Telegram to host the community
All of which are free and simple to use, I must add!
Step #5: Create a Lead Magnet and Email Sequence
Now that youâve built your coaching offer, you definitely should be promoting and pitching it directly to your target audience from the get go.
However, thereâs also another path you can take that will lead to more clients down the line.
Since not everyone will be ready to invest in a paid coaching program right away, Iâd recommend creating a free lead magnet related to your program. This does two things:
Gives your audience a taste of what your program is like
Gets them in your initial âsales funnel,â where you can reach out to them via email in the future.
I wonât go too much into detail about how to do this, since I already wrote previous newsletters here on creating a sales magnet and writing an email welcome sequence.
But one of the advantages of this tactic is you can pin your lead magnet to your social media profile and add the link to your bio.
Now whenever someone visits your profile and grabs your lead magnet, theyâll make their way into your sales funnel without you lifting a finger.
(Hereâs an example of mine so you can see how it works in action)
Bada bing bada boom!
Step #6: Promote, Promote, Promote!
Truth is, you could have the best coaching program in the world. But it wonât mean a thing if nobody knows it exists.
Thatâs why itâs so important you put yourself out there and make people aware that you (and your coaching offer) exists.
Send DMâs
Post content
Engage with others
The more people see your name, the more likely they are to click on your profile. The more people who click on your profile, the more likely they are to grab your lead magnet. And the more people who grab your lead magnet, the more likely they are to become coaching clients.
So if you donât take anything else away from this email, let it be this:
Shamelessly promote yourself and your offers to your audience.
Because you never know whoâs going to see it and become your next customer or client.
This Weekâs Action Steps đŸ
Annnndddd⊠there you have it!
This is essentially the exact process I followed to create my high-ticket coaching program, and the same process you can follow to create one or your own.
Here are your action steps for this week:
Get very specific about who you want to help (whoâs your dream client?)
Reach out to 10 - 20 of those people and hop on free calls with them
Outline your who, what, when, why, and how of your coaching offer
Thatâs it for this week. As always, reach out if you have any questions :)
Now, Iâm off to celebrate the big 2. 4.
âđŒ
Connor âcoach those two steps behind youâ Flynn
P.S. I only have 5 spots available for my coaching program for February. So if youâre a coach, freelancer, personal brand owner, or digital creator that wants to sign your first client and make your first $5,000 online, click here to learn more about the program and grab a spot.
I look forward to seeing you inside.
This Weekâs Top Quote đŻ
âYou canât help getting older, but that doesnât mean you have to get old.â
This Weekâs Top Hits đ€đŒ
Breakdown: How to get paid to build your newsletter
Book: Tuesdays With Morrie (recently finished reading this book, and itâs got some great life lessons in it. highly recommend)
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