3 Simple Steps to Selling Anything in Life

I think salespeople get a bad rep.

Yeah, I said it. And no, I’m not referring to those sleazy car salesmen that everyone seems to hate (there are times when their bad rep can definitely be well deserved haha).

I’m referring to you. Yes, YOU.

Because truth is, we’re all salesmen and women when it comes down to it.

No matter who you are or what you do, there are times when you’re going to have to sell yourself.

Job interview? You gotta sell yourself. College essay? You gotta sell yourself. Asking that one girl out that you think is kinda cute? You definitely gotta sell yourself.

Luckily, there are only three simple steps you need if you want to sell anything in life.

Here’s what you’ll learn today:

• The 3 simple steps to sell literally anything

• Why it works so well

• How you can use it

Alright, let’s get to it!

3 Simple Steps to Sell Anything in Life💲

There are problems in life. Tons of problems.

You experience them. I experience them. Everyone around you experiences them.

Fortunately, for every problem… there’s a solution. Whether it’s big or small or whether you realize it or not, there is a solution for every problem.

Are you starting to pick up what I’m putting down?

At the core of it all, selling anything in life is simply offering a solution to a painful problem.

Which is exactly where the PAS framework comes into play.

What’s the PAS framework, you ask? It stands for:

• P - Problem

• A - Agitate

• S - Solution

Sure, it’s one of the most known, most used copywriting frameworks out there.

But above anything else, it uses the only three things you need to sell anything in life.

Whether that’s selling yourself in a job interview, selling your business’ services and products, or getting someone to open one of your newsletters (ahem, think about what you’re reading right now ;)).

And there’s one single reason why it works so well…

Why It Works So Well 🤔 

Look, we all have problems in life.

And we all want to find the best solution we possibly can in order to solve those problems.

Here’s the thing, humans are emotional creatures. We can’t help the way we feel throughout our daily lives.

Happiness, sadness, frustration, anger, joy… whatever.

Let’s say I’m facing this big, bad business problem in my life: I’m struggling to find clients to work with. Which means…

No clients = No $$$ = No business = No bueno.

Now, let’s say (hypothetically, of course) I meet you at a party and we start talking. Business comes up and I tell you about how hard it’s been to find clients and get my business off the ground.

And oh, what luck! You happen to run your own business where you help people like me get more clients through a targeted outreach system, resulting in more clients for myself.

You ask me more about how I’ve tried to get more business, why I’m struggling to find new clients, how that’s impacting my business and personal life… yada yada.

Then we eventually strike a deal where I pay you to help me get more clients for my own business, which I ultimately do.

Throughout that entire conversation, you identified a very specific, very painful problem I had. You agitated that problem and dug deeper to understand how it was affecting me. And then you sold me the solution to my problem.

It worked because you made me feel something when I was explaining my problem to you. And you made me feel like you were the only one that could help me solve my problem.

You see?

The PAS framework works so well because it plays into human psychology.

And that, my friend, is an incredibly powerful thing.

Anyyyyways… this was obviously a business example.

So how exactly can you use the PAS framework in your own life, whether you want to use it to make money, get into college, or anything else in between?

How to Use It 📝 

It’s simple really… you identify a painful problem. You tell a story and use details to agitate that problem. And then you show how you used a solution to solve that problem.

Here are a few examples that might help:

Business example: Identify the biggest problem your customer is facing. Agitate that problem using stories and examples. Then act as the doctor and “prescribe” your product or service as the solution.

Job interview example: Use the PAS framework to share a story of how you overcame a difficult problem in your life. Or identify a problem the company is facing and how you’ll help solve it if you work there.

Content creation example: Write a headline or subject line that leverages curiosity and promises to solve a problem. Tell stories or use examples of how the problem impacts the reader. Give a solution of how to solve the problem or steps they can take to solve the problem.

Dating example: Just say, “I’m not like those other guys.” (Jk, I’m sure there’s a way you can use it… I just haven’t found it yet 😅).

You see, sales is just a natural part of life.

So the next time you need to sell yourself, your business, or your clever ideas, use the PAS framework and let me know how it goes.

That’s it for this week. I’ll talk with ya next week.

Cheers,

Connor “I’m not like those other guys” Flynn

This Week’s Hits 🤙🏼

Danny Miranda is currently one of my favorite podcasters out there. I recently listened to his latest podcast interview with the legendary entrepreneur and marketer Alex Hormozi and… well, there’s some absolute gold in there. Highly recommend you give it a listen below.

Parker Worth is a master storyteller and teaches others how to do the same. Below, he shares ten of the most important lessons to make your stories sell. Well worth the quick read:

An email welcome sequence is a must for any brand to build relationships with their audience. Here’s a simple 5-step formula you can follow to create a killer welcome sequence for yourself:

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