The Secret to Attracting Your Ideal Client

Hey there,

By this point, you’ve likely already heard the exciting news…

Punxsutawney Phil predicted an early spring for us here in North America (woohoo!).

And if you have no idea what I’m talking about? Yesterday was Groundhog’s Day over here.

Oh, what’s that? You don’t have a really weird holiday where a groundhog comes out and predicts if spring will arrive early or if there will be another six weeks of winter?

You’re missing out 🤷🏼‍♂️ (jk, I didn’t even know it was Groundhog’s Day until the other day and I have no idea how it works or why it’s even a thing). But yay to spring arriving early, am I right?

Annnyyywayyysss… welcome back to another edition of the Digital Brand Builders newsletter, a newsletter teaching you one actionable lesson you can use each week to build, grow, and monetize your personal brand.

I want to teach from my own experience, so I’ll be sharing everything I’ve learned about starting and growing my personal brand and online business over the past several months in the hopes that it helps you do the same.

And by the end of every edition, I’ll leave you with a few action steps you can take to get one step closer to building your own digital brand this upcoming week.

Sound like a plan?

Alrighty, let’s dive right into this one!

Here’s what we’ll be covering this week:

The secret to creating content that attracts your ideal audience.

This Week’s Blueprint 🗺

Whether you love it or hate it, creating content is a must if you’re building a personal brand or any sort of online business.

But one thing I hear people say all the time is it can be incredibly challenging to come up with ideas for content.

And not only that, but come up with ideas your audience actually likes.

So today I’ll be sharing a simple (but practical) secret you can use to never run out of ideas and create content that attracts your ideal audience to you.

Cool?

Cool cool. Let’s get to it!

Step 1 | Identify Your Ideal Audience 🕵🏼‍♂️

Now, before you start creating any type of content or create an offer for your business, you need to actually figure out the type of person you want to target.

Because if you write to everyone, you end up writing to no one.

So before you sit down to create content, ask yourself a question:

“If I could work with anyone in the world, who would it be? In other words, who’s my dream client?”

This simple question will give you a much better idea of who your audience is, what they do, and what their goals and pains are.

An easy way to put it all together and get it in writing is to create a basic table with all your offers and who would actually want them.

I recently did this, and here’s what mine looks like:

I have two main offers that I promote at the moment, and both audiences are a bit different.

So I wrote out the types of people I’m targeting for each and what their main goal is (remember to be specific!).

Step 2 | Ask Your Audience Questions ❓

Once you’ve identified exactly who you’re trying to target with your content, the next step is to ask them questions.

Now, one great way to do this is to poll your audience on social media or ask them directly in emails, DM’s, or content.

But another easy way to do that is just to list out all the questions your ideal client would have about your offer.

Start with the basics of who, what, when, why, how and list all the questions they have for each.

Here’s an example of what that looks like for me:

While this list doesn’t cover everything, notice how I asked several questions about how, why, what, etc.?

Really get in the mind of your ideal client/customer here.

If you were your audience, what are the main things they would want to know or the main questions they would have?

Then write those out in your table like I did above.

Step 3 | Create Content That Answers Their Questions 📝

Remember all those questions you just wrote down?

Well, the easiest way to attract your ideal customer to your content and actually get them to like what you have to say is simply to talk directly to them.

They have questions. You have answers.

Now all that’s left to do is solve their problems and answer their questions in your content.

Choose one of the questions you just wrote down and answer it in a fun, valuable, and educational way.

Just look at the question above: “What type of content should I write about?”

This newsletter is an example of solving that problem and answering that question.

I just gave you a step-by-step blueprint you can use to figure out what type of content you should write about if you want to attract your ideal customer.

You see? It’s pretty simple to beat writer’s block and attract your ideal audience to your content once you understand what they want to read.

This Week’s Action Steps 🐾

Annnndddd… there you have it!

The simple formula to creating content that attracts your ideal audience and turns readers into buyers.

Here are your action steps for this week:

1. Get very specific about who your ideal audience/customer/client is

2. Write down all the questions they have that are related to their biggest problems

3. Create a few pieces of content that highlights their problems and answers their questions

That’s it for this week. As always, feel free to reach out if you have any questions :)

✌🏼

Connor “you’ve already got the answers” Flynn

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