How a Simple Email Can Make or Break Your Brand

Here’s the cold, hard truth:

You never get a second chance to make a good first impression.

So if you want to leave a lasting impression on your audience and turn them into loyal customers for life… you better well make it count!

And in my own humble opinion, you want to know the best way to do that?

A welcome email.

Yes, a single email (I know right, can you believe it?!).

And the reality is, that welcome email can quite literally make or break your brand.

Why?

Well, that’s what you’re about to learn today!

Here’s what you’ll learn today:

• The welcome email that will make or break your brand

• Why it works so well

• How you can use it

Let’s dive right into this one, shall we?

The Welcome Email That Will Make or Break Your Brand 📨

Alright, first things first… it doesn’t matter if you’re an e-commerce brand, printing company, or solo creator.

An email list is the most valuable asset you own.

Here’s why:

• You own your email list
• You can use it to (almost) print money on demand
• You can use it to build deeper relationships with your audience

I could go on and on, but you get the idea.

Now, if you don’t already have an email list… what are you doing?! I recommend you create one immediately.

My friend Jay Yang recently started a fantastic newsletter on (get this) how to start and grow your own newsletter.

Yes… a newsletter on newsletters. That’s how important having your own email list is.

I recommend subscribing to it here to learn how to start your own (it’s free by the way).

Annnyyyywayyyyssss… enough rambling from me.

When someone subscribes to your email list, you have the chance to build a much deeper relationship with your readers and turn them from just a subscriber to a friend, customer, or client.

The reality is, your welcome email is one of the first interactions somebody will have with your brand.

And like I said earlier, you only get one chance to make a good first impression.

Are you starting to piece together what I’m putting down?

Nail your welcome email and you’ll turn new subscribers (who probably didn’t know anything about your brand before) into lifelong fans.

But if you don’t nail your welcome email? Well, you may have just lost a potential fan and customer that you’ll never see again.

I won’t get into the actual nuts and bolts of creating your welcome email (that’s a lesson for another day).

But here’s why absolutely nailing your welcome email works so well and why it can make or break your brand.

Why It Works So Well 🤔 

Your welcome email works for a few reasons. It gives you the opportunity to:

• Show your personality
• Build a relationship with your reader
• Set expectations for what’s to come
• Thank your readers for joining your list

And by the time your reader gets to the end of your email, you want them to think two things:

1. I love this person (or brand’s) personality and what they stand for

2. I can’t wait to receive more emails from them

That’s literally it.

And that’s why the most effective welcome emails work so well.

Because they make the reader feel something. They start to build a relationship with the reader in that one whole minute it takes to read the email.

If you can nail those two things… getting your readers to become a fan of your personality and making them excited to open your future emails?

You’ll gain a loyal fan for life that’ll open any email you send in the future.

And that, my friend, is a very… very powerful thing.

So how can you use this to nail your welcome email and turn a reader from just a reader into a lifelong fan?

How to Use It 📝 

Alright, if you want to make a good first impression and nail your welcome email, here’s what I recommend:

• Share a story
• Share your personality

Why?

Because you want your reader to feel something, right?

You want them to become a fan of you and your brand after reading just a few words.

And as cliché as it sounds, being yourself and sharing your personality through an engaging story is the best way to do that.

But aside from that, here’s a simple structure you can follow:

• Start in the middle of the action with an engaging story
• Transition to thank your reader for joining your list
• Share a free resource as a thanks for joining
• Set expectations for what’s to come

If you can do that?

Well, you’ll be well on your way to creating a killer first impression and gaining a loyal fan, friend, or customer for life.

Anyways, that’s all for this week. I’ll drop a few of my favorites examples and resources below.

Cheers,

Connor “send that email” Flynn

This Week’s Hits 🤙🏼

Jay has built an entire brand off newsletters. And he’s dropping everything you need to know to build your own from scratch. Join his newsletter below to learn how to launch your own newsletter ↓

Kieran Drew is one of my favorite writers on the internet… and his welcome email is an absolute masterclass in how to write your own welcome email and create a killer first impression for your brand. Sign up for his newsletter below and read it for yourself ↓

In fact, Kieran’s welcome email was the inspiration behind my own welcome email for a resource I just created. If you’re an ecom brand owner that wants to skyrocket your revenue in the next 90 days, grab the Ecom Email Playbook below. Oh, and the welcome email’s pretty 🔥 if I do say so myself :)

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