Don't Be Afraid to Pivot

Twitter → X

Facebook → Meta

Better Stories Newsletter → ???

Look, some of the biggest companies in the world have rebranded over the years and completely reinvented themselves (for better or for worse).

Just look at what Elon has done with Twitter in the past few months.

Some people love it and will embrace the changes. Some people hate it and will never touch the app again.

And no matter which side you’re on, it just goes to show how powerful rebranding yourself can be.

As a small brand or creator, you have the luxury of pivoting several times whenever you feel like switching things up.

And the best part? Few people will care or even notice. After all, it’s a lot easier to do when you’re smaller.

But hey, some of the biggest tech companies in the world did it too.

Because they knew it was time for a change.

So no matter if you have billions of users like Facebook does or only a few hundred followers to your name, one thing’s for sure:

You should never be afraid to reinvent yourself when you feel like it’s time for a change.

And for me and this newsletter… that time is now.

Here’s why I’m rebranding and what you can expect moving forward:

Why I’m Rebranding This Newsletter 🥸

When I first started this newsletter last year, I wanted to focus on storytelling.

Teaching you lessons on how to tell better stories, how you can use stories in your marketing, the best storytelling examples you can learn from…

Blah, blah, blah.

But honestly, it’s just time for a change.

Don’t worry, I’ll still be telling stories in these emails. I just won’t be telling you how to tell stories.

For a while, I thought I wanted to be known as the storyteller guy. Don’t get me wrong, I still love stories.

But that’s just not the audience I want to reach.

Because here’s the thing. For a while, I was trying to write to everyone. And everyone is far too big of an audience to write to.

(You know what they say, if you try to write for everyone you end up writing for no one.)

I quit my 9-5 job in June to go all in on my online business.

And since then, I’ve been focused on marketing, writing killer content, and building my personal brand.

Along the way, I’ve learned and grown a ton… but I’ve also made a lot of mistakes.

And I want this newsletter to be a helpful resource for anyone in the same position I was a few months ago:

• Building a brand

• Wanting to gain freedom

• Learning valuable skills along the way

And that’s who I truly want to reach with this newsletter.

So here’s what you can expect moving forward:

What You Can Expect Moving Forward 🧭

More actionable lessons from my own experiences in building a brand. More actionable lessons from my own experiences becoming my own boss. More actionable lessons you can use to grow your own brand.

And most importantly… more content around marketing and building a brand.

Because at the end of the day, that’s what I do. That’s how I got to where I am today.

I learned a valuable skill, made a lot of mistakes along the way, and took a chance on myself that I could build something incredible.

And I want to pull back the curtain and show you how I got to where I am today.

No nonsense. No fluff. Just straight up actionable lessons and advice you can take to build your own brand or business from the ground up.

So who is this newsletter for?

It’s for anyone wanting to build their own personal brand, grow their business, or just learn a thing or two about some killer marketing lessons along the way.

Look, I don’t have all the answers and I never will… so we’ll be learning and growing together :)

Alright, that’s it for now. I know this was a bit of a different newsletter than usual but I’m excited to take things to the next level.

And if you’re wondering… no, I don’t have a name for the newsletter yet. So drop a reply to this email and let me know your thoughts on names and the overall rebrand.

I think the front runner right now is “The Boy Brand Builders” or something along those lines (I like alliteration, what can I say 🤷🏼‍♂️)

Hope ya have a good weekend, and I’ll see y’all next week.

Connor “use your pivot” Flynn

This Week’s Hits 🤙🏼

My friend Jay recently created a newsletter showing others how to grow their own newsletters. Let’s just say I’ve taken a lot of the lessons he shares and used them for myself. You can read more below:

I’ve been absolutely loving Taylin’s video newsletter recently, where he shares actionable lessons and strategies he used to grow his writing business to $500K in the past 12 months. You can check it out below:

P.S. Whenever you're ready, here's how I can help you out:

Schedule a free 30-minute brand strategy call with me to identify and help solve the biggest issue your brand is facing right now.

Now here's how you can help me out:

• Share this newsletter with someone who could benefit from it!

• Follow me on LinkedIn and Twitter for more valuable content on marketing, branding, and storytelling.

• If you're new here and want to use powerful marketing and storytelling to grow your brand, sign up for the Better Stories newsletter below: